Producing content can be difficult at the best of times - knowing the right format, tone and creative approach. How do you know what type of content will achieve your objective? We often talk about the 3 E’s, a way to guide your thinking to make sure you’re off to a strategic start

Ok the first thing to make clear is that we are not qualified to give any tax advice - we’ve just been around the block a bit!

Secondly there is no official ‘influencer tax’. But for both brands and influencers, everyone needs to keep records and pay correctly when the Tax man comes knocking.

To create a powerful and effective Brand, you need to have a story that connects in your audience in an emotive way.

𝗔 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗹𝗼𝗴𝗼 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁.

𝗔 𝗯𝗶𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝗱𝗴𝗲𝘁 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽.

𝗕𝘂𝘁 𝘁𝗵𝗲 𝗿𝗲𝗮𝗰𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗴𝗶𝘃𝗲𝘀 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝘁𝗼𝘂𝗰𝗵 𝘆𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗶𝘀 𝗮𝗹𝗹 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀.

Other than appreciating the brilliant work of Ben Marlow & Jack Tompkins, we were left feeling even more inspired to continue to champion equality and equity in all Sport.

A brilliant move.

Not only to create higher quality product content, with and for a more engaged athlete audience closer to the target consumer, but also a far more efficient purchase funnel along with cheaper acquisition of both customers and future assets.

What’s not to love?

Fuelled and funded by coffee, one Olympic athlete’s business venture stands out as the template for success in athlete run businesses.

Find the right Athlete leader for your audience

How to deliver value for your audience…

Write it down, Throw it out, Write it down again, Share it with the team, and take action…

Start big and add filters along the way until you reach your muse…

What to ask yourself to help you get all the input you need to craft a call to action that keeps you focused

Tiktok is the fastest growing, but Facebook still has the largest audience…what about MySpace?!

“Be data led” ? Basically make sure you measure you activity, in social media terms that that means social analytics

In sports marketing the relationship traffic is usually brand to athlete, but if you can present yourself in the right way there are deals to be done for the plucky influencer who asks the right question!

'The Funnel' is the 3 stage content funnel brands drive audiences through to convince a final commercial decision.

If you are a brand looking to incorporate influencers and their content in to your marketing strategy be clear on your goal. 💰

There are many hurdles to overcome, the right person, the right agreement, creative differences, managing large numbers of relationships, and don't get us started on the the difficulty of measuring ROI. That being said, it is almost always worth the effort.

How to make a partnership work for - whilst making sure it works for everyone…

Don't be told otherwise, there's no standard rate card - prices vary greatly. However, unless you’re a Kardashian or The Rock don't be expecting millions! 💰

“Go big or go home”? Are the biggest sponsors really the best team mates?

If you don't know what your essential intent is then how do you expect your team or customers to understand it?⁠⁠