Thinking about using influencer marketing?

Good influencer marketing can help brand messages be seen by a specific audience whilst adding a level of authenticity, validation or creative appeal - often levels that can only be achieved from an influencers' endorsement. 👍

But this all has to be thought through, and influencer marketing is hard to get right. 🤔

There are many hurdles to overcome, the right person, the right agreement, creative differences, managing large numbers of relationships, and don't get us started on the the difficulty of
measuring ROI! 😖

That being said, it is almost always worth the effort.

Pick the right one – who you work with should be based on what where and how are you plan to Pick the right one – who you work with should be based on what where and how are you plan to Leverage your influencer’s channel.

Make sure you establish creative guidelines – either provide a reference for with predetermine brand assets or share a detail create a brief on what is expected. Top tip; trust the influencer to know what's right for their audience.

Where possible track all KPI data – ideally you do this for a dedicated platform, but you do want to be sure to track all activity and correctly attribute any sales or commercial performance to influences efforts. This is important for both of you to do.