What the f**k is ‘the funnel’?

𝗧𝗢𝗣, 𝗠𝗜𝗗𝗗𝗟𝗘 𝗢𝗥 𝗕𝗢𝗧𝗧𝗢𝗠? 🤷‍♂️

'The Funnel' is the 3 stage content funnel brands drive audiences through to convince a final commercial decision.

If you are a brand looking to incorporate influencers and their content in to your marketing strategy be clear on your goal. 💰

And if you're an influencer, make sure you know what your sponsor is expecting when they're talking,
𝗧𝗢𝗙𝗨, 𝗠𝗢𝗙𝗨 𝗮𝗻𝗱 𝗕𝗢𝗙𝗨.

TOFU goal - Brand Awareness
MOFU goal - Audience Nurturing
BOFU goal - Conversion