AN APPROACH TO BRAND MARKETING IS BUILT ON A SET OF CORE VALUES
Move. Everyday.
Make this a daily priority.
Make it a simple objective to help others to become more active playing, coaching or supporting.
Set a clear standard.
Create and fuel initiatives declarative that sport is for everyone.
Identify partners & collaborations that make Sport better.
Build winning teams.
Foster effective relationships with people & platforms that share your values.
Build a culture that compounds progress.
Tell great stories.
Storytelling inspires the next generation.
Listen to fans & athletes, and find creative ways and partners to inspire action on both sides.
Do the right thing.
Simply put, that’s all there is.
Be the positive change you want to see in your environment/industry and be the person to lead that charge.
“The support we received from Rich and team has been instrumental in developing and establishing our community based sports programme across London. Working with someone who is as passionate as we are about impacting the lives of young Londoners made everything very easy and most certainly worth while. Always a pleasure to work with.”
— Shaninga Marasha, Founder & CEO, Big Kid Foundation
VALUES IN ACTION
Take from my years of expertise to build partnerships that grow and serve capacity for more sport; platforms that translate consumer & commercial goals in to brand enablement.
I’ve helped shape new and creative ways to unlock and move networks, as well as tell stories that inspire, motivate and create demand for sport.
Let me collaborate with your teams to ensure you execute with passion & legacy.
I’m Richard Frost
Following a 13yr marketing career with Nike, I was part of the great cultural shift in 2020 who left to find ways to connect and serve the sports world in a more meaningful way.
(Okay, perhaps my wife being pregnant with our 3rd & 4th kids – yep twins! – and needing to buy our first house also played a part in the decision…!)
I’m privileged to say my last duty there was to lead brand marketing for Nike’s Team and Speciality Sports in the UK which included Rugby, Basketball, Netball, Cricket, Golf, Tennis, Skate & American Football.
I was lucky enough to work with some of the best athletes, teams and artists in the industry including the NBA, NFL, Tiger, Rory, Serena, Odell Beckham Jr, Efe Obada, Paul Rodriguez and Scottie Pippen; as well as dozens of Footballers when I led the Nike Football brand marketing offence – stars such as Eden Hazard, Raheem Sterling, Kevin DeBruyne, Wayne Rooney, Harry Kane, Marcus Rashford, Frank Kirby as well as organisations like Chelsea, England and the Premier League.
Being part of the most exciting brand team in the world let me lead and learn from amazing teams across Retail Brand, Consumer Engagement, Influencer Marketing, Product & Campaign Marketing, as well as Community Impact & Enablement.
As a husband and father, I’m reminded everyday about the importance of personal connection and a legacy of enablement.
So it was with this goal in mind that I started First Five Marketing to help Athletes, Brands Teams and Charities better leverage Sport to move more people.
