Content strategy, the 3 E’s…

Generally speaking all brand marketing content has one of 3 intentions behind it…

To either Entertain, Educate or Encourage.

But which is right for you, your business or your brand plans?

𝗪𝗵𝗲𝗻 𝘁𝗼 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻, 𝗘𝗱𝘂𝗰𝗮𝘁𝗲 𝗼𝗿 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲? 🤔

Make sure your content strategy allows you to be intentional in what you create and post on your channels.

𝗕𝘂𝘁 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗶𝗰𝗵 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁?

Consider the action you want your audience to take, and their mindset at that decision point. 🎯

We've said it before, that creating content without a strategic purpose is like kicking goals with no posts - it might look good but there is no measurable success, so as a paid ambassador or a commercial channel you are risking wasting valuable time and resource.

Build a plan that meets your brand marketing needs and be considered in your efforts 👊