What type of Athlete does your Brand need?

Continuing the topic of Athlete influencer...

It you're a brand looking to work with athletes you need to be clear on the 𝘁𝘆𝗽𝗲 𝗼𝗳 𝗮𝘁𝗵𝗹𝗲𝘁𝗲 best suited to connect you with your target consumer. 🔎

For example...𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝘃𝘀 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝘁𝗼𝗿 𝘃𝘀 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹.

𝗖𝗿𝗲𝗮𝘁𝗼𝗿 - Someone who can take brand direction and create organic social content on their own, with their own style, that guarantees high levels of engagement from their existing audience. Digitally native and able to convey your brand message in new and exciting ways you might not have the freedom to.

𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝘁𝗼𝗿 - When you work with an athlete who is widely renowned for their game, their knowledge, their work ethic, expertise or swag...you want them to vouch for you, that your product or brand will deliver on your consumer promise.

𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 - Some people are born tastemakers, trendsetters who influence the decisions of their peers and the audience around them. These are the folks to bring your commercial call to action to a new audience.

For it to be a partnership there needs to be aligned objectives, a clear understanding of what success looks like and shared responsibiltiy.