In sports marketing the relationship traffic is usually brand to athlete, but if you can present yourself in the right way there are deals to be done for the plucky influencer who asks the right question!

'The Funnel' is the 3 stage content funnel brands drive audiences through to convince a final commercial decision.

If you are a brand looking to incorporate influencers and their content in to your marketing strategy be clear on your goal. 💰

There are many hurdles to overcome, the right person, the right agreement, creative differences, managing large numbers of relationships, and don't get us started on the the difficulty of measuring ROI. That being said, it is almost always worth the effort.

How to make a partnership work for - whilst making sure it works for everyone…

Don't be told otherwise, there's no standard rate card - prices vary greatly. However, unless you’re a Kardashian or The Rock don't be expecting millions! 💰

“Go big or go home”? Are the biggest sponsors really the best team mates?

If you don't know what your essential intent is then how do you expect your team or customers to understand it?⁠⁠

𝗦𝗼𝗰𝗶𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗮 𝘃𝗲𝗵𝗶𝗰𝗹𝗲, a tool, one of many ways to do one of these things.

Better brand connection begins with community. If you want to go fast go alone…but who the hell do you intend to connect with when you get there?

Figures show TikTok was the most downloaded app globally for almost 2 years now.

As we shift to a new normal, sports organisations need to do more than sell membership. Above all you must be useful.

Build partnership with community platforms and enable them to serve capacity at scale.

Social media is a must-have for all athletes as potential sponsors will look at your online presence as part of their evaluation of your worth. What does yours say?

If you do not stand for something unique, authentic and intrinsically yours, then you will likely spend valuable time and dollars trying to hitch a ride with a fierce and extrovert leader who is not invested in your success, only the pay cheque.

Demand creation is nothing unless there is also access to the product…

In the Sports industry, it has felt like most investment has been in short-term Painkillers designed to meet the latest commercial opportunity or marketing trends.