Creative without intention is like kicking goals with no posts

“𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁.”

Content is king perhaps that's true, and great creative will grab an audiences attention, stop them scrolling through their feed, and maybe get you a like or share - But posting nice social media content, cannot be 𝗧𝗛𝗘 𝗣𝗟𝗔𝗡.

The plan should be a business objective, to grow the brand, turn customers into advocates, drive sales, or improve customer retention.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗮 𝘃𝗲𝗵𝗶𝗰𝗹𝗲, a tool, one of many ways to do one of these things.

Start by assessing your consumer or audience.

Identify how they consume their content, where they look for it, and what they do next with it.

Then 𝗯𝘂𝗶𝗹𝗱 𝘂𝘀𝗲𝗳𝘂𝗹 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 that meet their need.