Unlock the Power of Athlete Branding: In this insightful blog, learn how to stand out in the competitive world of sports marketing. Explore key strategies for building a powerful brand that resonates with fans and sponsors alike. Ideal for professional athletes seeking to elevate their marketability and create a lasting impact both on and off the field

Discover the untapped potential of your image rights in the world of professional sports. Learn how the intricate patchwork of laws including intellectual property, privacy, and advertising regulations can be leveraged to enhance your brand and income.

Creating an unforgettable brand experience at sports events isn't just about being seen—it's about crafting moments that resonate long after the final whistle. Dive into our latest article where we explore the intersection of sports events and experiential marketing, and how your brand can create impactful, memorable experiences. Learn from real-life examples from the UK and US, and discover the strategic planning exercises essential for success.

Dive into the dynamic world of sports marketing with our latest blog, where we unravel the secrets to forging successful brand partnerships! Whether you're an up-and-coming athlete, a savvy sports agent, or a content creator looking to elevate your game, this piece is packed with invaluable insights on authenticity, consistency, engagement, transparency, and adaptability.

Between sports and brands, there's an unsung hero shaping the narrative: the brand consultant. From forging legendary collabs like Anthony Joshua and Under Armour to navigating the digital sea of TikToks and Insta Stories, they're the strategists ensuring our favourite UK clubs and athletes resonate in a crowded market.

Unlock the power of social media for your sports brand with proven strategies. Dive into real-world examples from industry giants like Nike, Red Bull, and Adidas. Learn how to engage authentically, harness influencer collaborations, and stay ahead of digital trends. From athletes to startups, this guide offers actionable insights for all

Explore the symbiotic world of sports sponsorships with this comprehensive guide aimed at professional athletes and brands. Delve into the principles of sports marketing, learn how to choose the right sponsorship through real-world examples, and equip yourself with the tools to forge successful, purpose-led partnerships

If you are a professional athlete and are looking to generate commercial opportunities outside of your club contract then you already know what we’re about to say. Building a strong personal brand is a non-negotiable. It’s not an extra. Not something for extra credit or a 1% competitive advantage. It’s fundamental. It’s purposeful practice, which as we all know, is the only route to perfection.

Athletes seeking brand deals have typically partnered with single brand suppliers, but the rise of multi-brand retailers offers new opportunities. Athletes can promote multiple brands, appeal to a wider audience, and gain ongoing revenue. British athlete Dina Asher-Smith's partnership with JD Sports is a prime example. By choosing a multi-brand retailer, she was able to showcase her versatility while promoting Nike, Adidas, and Puma.

In this blog post, we explore the key pillars of a successful sports marketing strategy. From identifying your target audience to measuring your success, we provide questions for readers to ask themselves along the way. By following these pillars, sports organizations can build their brand, create engaging content, utilize social media and influencer marketing, build relationships with fans, and ultimately drive revenue.

Personal branding is crucial for success in women's sports, and with the rise of women's sports in the UK, it has become even more important. Athletes need to differentiate themselves from their peers and create a unique brand that reflects their strengths, values, and personality. By doing so, they can attract more meaningful sponsorships, control their image and reputation, and develop a strong emotional connection with their fans. Professional athletes such as Lucy Bronze, Dina Asher-Smith, Sarah Hunter, and Nicola Adams have successfully leveraged their personal brands to achieve success on and off the field, and female athletes around the world can follow in their footsteps.

More than in any other phase a business, a good marketing plan can dramatically alter the course a company takes. A startup marketing strategy is a plan for promoting and growing a new business. It typically includes a variety of tactics and activities designed to increase brand awareness, generate leads, and drive revenue. A startup marketing strategy typically includes the foll

Sports investment should not be seen as a sports bet; where you put some money down, back a winner and take your money home. It’s about seeing that you plus them makes everyone better off - and that can be financially better off if that’s your motivation, no shame in that.

What can Athletes do to improve their chances when shooting their shot for brand partnerships? Before the typical DM pitch of. “I’ve always been such a big fan…” you can set yourself up for success in clever ways…

Growth-related KPI's are important for any business, but they’re especially vital for startups.

Use a mix of short and long term metrics to monitor your business’ growth, scale what is working and discard the rest!

Sponsorship is key to help Athletes grow commercially and support them to focus on their on-pitch performance 👍

But it's not always as simple as signing you image away for a load of boots and money, other types of sponsorship is on offer, which may or may not be just as valuable to you at that time. 🤔

Ok so you've found what you feel is the right brand partner, someone who fits yours and your audience's needs.You've read all of our previous posts about not just working for stash and finding brands who fit your core values. 😉

Let’s not sugar coat it, the absolute guaranteed best thing to do is to become the world #1 in your sport - that is definitely without a shadow of a doubt the easiest route to success!

What type of paid partners should athletes be looking to work with. Assume your kit is sorted, then what else do you need look for in a brand sponsor?

Producing content can be difficult at the best of times - knowing the right format, tone and creative approach. How do you know what type of content will achieve your objective? We often talk about the 3 E’s, a way to guide your thinking to make sure you’re off to a strategic start

Ok the first thing to make clear is that we are not qualified to give any tax advice - we’ve just been around the block a bit!

Secondly there is no official ‘influencer tax’. But for both brands and influencers, everyone needs to keep records and pay correctly when the Tax man comes knocking.