Not all athlete brand sponsorships are created equally…

Sponsorship is key to help Athletes grow commercially and support them to focus on their on-pitch performance 👍

But it's not always as simple as signing you image away for a load of boots and money, other types of sponsorship is on offer, which may or may not be just as valuable to you at that time. 🤔

It is not always about stash and cash, consider other types of athlete sponsorship deals that may fit your objective.

𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀
When a brand gives direct financial support (sometimes are called cash sponsors) in exchange usually for NIL rights or other marketing support. Less and less frequent these days for smaller audience athletes.

𝗜𝗻-𝗸𝗶𝗻𝗱 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀
Instead of cash, in-kind sponsors provide goods or services, this is a growing practice, paying in product may sound great but isn't always practical - Everyone loves stash but it doesn't pay the bills, maybe it removes a significant cost though?

𝗠𝗲𝗱𝗶𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀
These partners secure advertising or promotion for you. They benefit from the association with you, gaining an extra promotion and improving brand recognition.

𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀
Similar to the previous type of sponsorship - but Promotional sponsors are often individuals, whereas media sponsors are companies and organisations. These types are often also influencers themselves, perhaps just with a bigger online audience, and can grow reach and provide proof with a trusted opinion.

Drop us a line if you want to talk through the options ahead of you 📬