5 Tips for athletes to help pitch for brand sponsorship

Letโ€™s not sugar coat it, the absolute guaranteed best thing to do is to become the world #1 in your sport - that is definitely without a shadow of a doubt the easiest route to success!

But after that, here are the next best tips to consider when it's time to make your pitchโ€ฆ.

What should you include in this important ask? ๐Ÿค”

> ๐—ง๐—ฒ๐—น๐—น ๐˜๐—ต๐—ฒ๐—บ ๐˜„๐—ต๐˜† ๐˜†๐—ผ๐˜‚ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ
> ๐—ง๐—ฒ๐—น๐—น ๐˜๐—ต๐—ฒ๐—บ ๐˜„๐—ต๐˜† ๐˜๐—ต๐—ฒ๐˜† ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐˜†๐—ผ๐˜‚
> ๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐˜ ๐˜๐—ผ ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฏ๐˜† ๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ?
> ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—ป ๐—ถ๐—ฑ๐—ฒ๐—ฎ ๐—ผ๐—ป ๐˜„๐—ต๐—ฎ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ ๐—ฐ๐—ผ๐˜‚๐—น๐—ฑ ๐—น๐—ผ๐—ผ๐—ธ ๐—น๐—ถ๐—ธ๐—ฒ.
> ๐——๐—ผ ๐—ฎ๐—น๐—น ๐—ผ๐—ณ ๐˜๐—ต๐—ถ๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ฐ๐—ผ๐—ป๐—ณ๐—ถ๐—ฑ๐—ฒ๐—ป๐—ฐ๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐—ฑ๐—ผ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐˜๐—ผ ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐—ผ๐˜‚๐˜โ€ฆ

Letโ€™s break these down a little more belowโ€ฆ

WHY THEM?

When reaching out, start with an honest and thoughtful reason on why you are choosing this brand. Maybe its their product fit, the athlete care they are known for, or do you believe strongly in their corporate or brand mission?

WHY YOU?

What is it that you can bring to the help them achieve their objectives? Eg, do you bring a specific audience that they would otherwise not be able to engage or have to pay to do so? Do you bring a particular creative flair and appeal? Or perhaps your standing and performance experience helps you standout as a recognised expert, as a voice of authority able to validate and authenticate the brands product or positioning?

AUDIENCE BENEFIT

How might your partnership help bring value to their audience, and vice versa? for example can you share a unique insight that provides added value to an existing conversation? Maybe your POV or approval could unlock sales for the brand, or the brand can unlock early/easy access to products you know your audience is hungry for?

HOW TO ACTIVATE?

Make it really easy for them to see you might work together immediately. We often tell people BYOBP (bring your own brand plan) - Coming with an activation idea that doesnโ€™t require a huge lift by the brand manager or a large spend makes everyoneโ€™s jobs easier and also will build confidence early on.

BE BRAVE

Be confident and forthcoming in the value you bring to any potential brand contract or athlete sponsor deal. No ask is too big, definitely share a long term vision of change, just be prepared to the work needed - you can certainly ask for a lot from the brand but you need to be willing to give up the access, time, effort and trust that they require to do it.

Lastly, make sure you follow up - give it 2 weeks and don't be afraid to check in and ask if they had any thoughts... ๐Ÿ‘

If you need help finding the right people to speak to or need coaching through this, we're here to help ๐Ÿ“ž

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Not all athlete brand sponsorships are created equallyโ€ฆ

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What type of brand partnerships should Athletes seek?