FIRST FIVE MARKETING

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How much should you be paid to post on social?

Don't be told otherwise, there's no standard rate card - prices vary greatly. However, unless youโ€™re a Kardashian or The Rock don't be expecting millions! ๐Ÿ’ฐ

But there are accepted guidelines out there...

Generally, to post ready made content once you can expect £100 per 10k followers. ๐Ÿ“ฒ

Based on number of posts, follower count, engagement rate, niche audience or UGC creativity you could command much more. โฌ†๏ธ

This will also be reflected in the sponsors business objectives - brand awareness, conversions or content for example.

It's suggested, ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—ฝ๐—ฒ๐—ฟ ๐—ฝ๐—ผ๐˜€๐˜ + ๐—ฒ๐˜…๐˜๐—ฟ๐—ฎ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜๐˜†๐—ฝ๐—ฒ ๐—ผ๐—ณ ๐—ฝ๐—ผ๐˜€๐˜ (๐˜… #๐—ผ๐—ณ ๐—ฝ๐—ผ๐˜€๐˜๐˜€) + ๐—ฒ๐˜…๐˜๐—ฟ๐—ฎ ๐—ณ๐—ฎ๐—ฐ๐˜๐—ผ๐—ฟ๐˜€ = ๐˜๐—ผ๐˜๐—ฎ๐—น ๐—ฟ๐—ฎ๐˜๐—ฒ.

A brand takeover usually involves you hosting the brandโ€™s feed for an agreed upon length of time, or maybe they takeover your channel with an exclusivity ask - make sure you reflect this in your price! ๐Ÿ’ต

If you think that you & the brand could make sweet commercial music together, consider the ๐—”๐—ณ๐—ณ๐—ถ๐—น๐—ถ๐—ฎ๐˜๐—ฒ model where you directly drive sales traffic to an e-comm platform and earn 8-12% back of all attributable sales...it could pay a lot more than a one off fee! ๐Ÿค‘

Reach out if you would like chat more - don't worry, we won't charge you ๐Ÿ˜‰