The impressive growth of TikTok’s power
Figures show TikTok was the most downloaded app globally for almost 2 years now.
In the business of Sport Brands, above all, be useful.
As we shift to a new normal, sports organisations need to do more than sell membership. Above all you must be useful.
How to help create better sport at scale?
Build partnership with community platforms and enable them to serve capacity at scale.
What type of content should you be creating as an Athlete?
Social media is a must-have for all athletes as potential sponsors will look at your online presence as part of their evaluation of your worth. What does yours say?
Reebok: A cautionary tale on the importance of Brand Identity and Innovation.
If you do not stand for something unique, authentic and intrinsically yours, then you will likely spend valuable time and dollars trying to hitch a ride with a fierce and extrovert leader who is not invested in your success, only the pay cheque.
£1bn Womens Sport Revenue by 2030, Needs Grassroot Investment Now.
Demand creation is nothing unless there is also access to the product…
SPORT: Painkiller or Vitamin?
In the Sports industry, it has felt like most investment has been in short-term Painkillers designed to meet the latest commercial opportunity or marketing trends.