Despite what we may feel, it’s not all about the 💰⁠⁠
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A business, team or an athlete needs a purpose to drive their efforts and make them successful.⁠

And that purpose if told right can become a story or a call to action for others to join you on the way.
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Why are you doing what you’re doing?⁠⁠
How does it affect other people and why should they care?⁠⁠
What can you do together to get there?⁠⁠
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If you don't know what your essential intent is then how do you expect your team or customers to understand it?⁠⁠

Brand purpose

Brand purpose is too often a fluffy marketing world, there is a reason beyond the dollars that you started your journey don't forget to say that too.

A reason to care

Consumers often choose based on an alignment to their own core values. Create authentic distinction from other products and brands to be successful.

Shout about it

Use your marketing efforts to communicate you core values - remember that authentic purpose led creative and messaging delivers higher levels of engagement and consumer retention.

Build on it

Brand strength comes from how you make people feel - deliver on brand promises with products, services and experiences that solve your shared needs.

Define and share your essential intent and your audience will hold you accountable everyday.