FIRST FIVE MARKETING

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What the f**k is โ€˜the funnelโ€™?

๐—ง๐—ข๐—ฃ, ๐— ๐—œ๐——๐——๐—Ÿ๐—˜ ๐—ข๐—ฅ ๐—•๐—ข๐—ง๐—ง๐—ข๐— ? ๐Ÿคทโ€โ™‚๏ธ

'The Funnel' is the 3 stage content funnel brands drive audiences through to convince a final commercial decision.

If you are a brand looking to incorporate influencers and their content in to your marketing strategy be clear on your goal. ๐Ÿ’ฐ

And if you're an influencer, make sure you know what your sponsor is expecting when they're talking,
๐—ง๐—ข๐—™๐—จ, ๐— ๐—ข๐—™๐—จ ๐—ฎ๐—ป๐—ฑ ๐—•๐—ข๐—™๐—จ.

TOFU goal - Brand Awareness
MOFU goal - Audience Nurturing
BOFU goal - Conversion