When it comes to Social Media marketing, what does it mean to be data led?
If you're serious, use the data you have to make smarter decisions. ๐ค
You don't need to have huge reach or pay for niche analysis agencies - you have some very relevant data at your fingertips in most social apps. ๐ฑ
Dependant on where in the marketing funnel you're hoping to influence you should track differing metrics.
One of the most relevant though is ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฅ๐ฎ๐๐ฒ which is basically tangible interaction with your content.
๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฅ๐ฎ๐๐ฒ = (๐๐ถ๐ธ๐ฒ๐ + ๐๐ผ๐บ๐บ๐ฒ๐ป๐๐ + ๐ฆ๐ต๐ฎ๐ฟ๐ฒ๐) / ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐ ๐
๐ญ๐ฌ๐ฌ
Less than 1% = low
Between 1% and 3.5% = average/good
Between 3.5% and 6% = high
Above 6% = very high (๐๐ฎ๐น๐๐ฎ๐ฏ๐น๐ฒ ๐๐ผ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐/๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐)
In Instagram for example, you get an idea of impressions for each post, reach, engagement, top posts, and more.
You also get demographic info about your followers, including gender, age & location. ๐
Tailoring your content, messages and even what time of day you post can radically improve your levels of engagement and also grow your audience much faster. ๐
Reach out in the DM's or on our site to talk about how we can help build the right strategy with you. ๐