To put it simply the first step to Better Sport is simply increasing participation.

If you want to ensure more young people get the physical, mental and social benefits of playing more sport then the first step is getting more people playing. If you look after the bottom of the performance pyramid then the mid-top tiers will inevitably grow and bring more commercial and cultural opportunity for all involved.

Easier said than done right? Well no, actually.

There are hundreds of facilities, delivery partners and clubs desperate to take new athletes in, especially post-lockdown.
But they’ve been decimated by COVID and have big in holes in their resources.

If you are an athlete, coach or brand looking to build on your CSR strategy, consider lending your platform to sports providers, donating product or better still volunteering your time.

There are of course more steps to take for long term sustainable impact, but we can help make the introductions to get going.

WE BELIEVE BETTER SPORT IS BASED ON A SET OF CORE VALUES

Move more. Everyday.

A daily priority.. Making it a simple objective to help others to become more active in Sport whether it’s playing, coaching or supporting.

Set a clear standard.

Creating and fuelling initiatives that are declarative. Identifying partners and collaborations that make Sport better by activating against a shared vision.

Build winning teams.

Fostering effective relationships with people & platforms that share your values but also the risk & resource and Managing rights on behalf of sponsors and holders.

Creatively telling real life stories.

Storytelling to inspire the next generation.. Listening to fans & athletes, and finding creative ways and partners to inspire action on both sides.